Friday, July 8, 2011

Louis Vuitton still hit the media release

Is going out the same treatment as dangerous for the advertising industry, fashion business Ralph Lauren 4D Technology.The advertising business, especially in two things well. 1. In marketing and buzzwords that clichés and devoid of substance / new 2. As a strategic and tactical Louis Vuitton camouflage.Looks like the fashion industry has become the market of the speech for the advertising and marketing has been obsessed with since the days of crazy, (how, for a cliché culture reference). But I can assure you, I will not encourage you to dress up like a madman extra)). Lectures do more is a more advanced and strategic approach marketing.

Sharing business and fashion marketing, the inner workings of popular culture these days behind the scenes interviews, documentaries, temperament buy runwayClever marketing, consumer culture, fashion marketing, or give yourself an industryThe advertising business has a lot on their own, primarily to what is bad, (but also throws awards, there are many.) In my experience, is often not the treatment of advertising Conference provides a truly new ideas. In most cases, Louis Vuitton Leopard Stole Scarves is the same old topic, different organizers / speakers, depending on what the buzz word / theme of time just is. Crowd sourcing, branded content, digital strategy, for example, hailed as the new world order.

However, it still hit the media release, rather than the brand concept. Lack of creativity, the Louis Vuitton Delightful Monogram GM concept. Although I really believe they should be the same thing, but it is another article.Anyway, it surprised me in the fashion industry for advertising the same way. Meeting many, many corporate infiltration into popular culture :1. On the marketing cliches and buzzwords, but saying nothing / New:All very interesting, until it too started the discussion with the hollow applied to their own industry market buzzwords. I know this is an old one, the hat is off digital pioneer Ralph Lauren, but their 10-year celebration of merchantainment heritage in the IHT luxury conference.

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