LV Cosmic Blossom to play both ends

How Levi's is succeeding, in shopping malls and stores Weve covered a number of actions recently Louis Vuitton from to Forth, sports, jeans, Curve ID line because of their creativity and innovation. In a recent article in The Wall Street Journal that the company (not just marketing, amplifier, advertising) of the collective efforts to promote the success of operating results last week, the company earned $ 56 million in the first quarter, up up 17% from a year earlier. At the same time, revenue rose 9 percent to 10.4 billion U.S. dollars.Wall Street Journal piece covers the business decisions and contributed to Lewis's potential to improve the global performance of the driver some, we are particularly obvious in the action, constitutes a strategic interest in the retail brand.

These include opening up more high-end, concept-driven, such as the one on Regent Street in London's boutiques and distribution lines and high-end denim labelMade amp by retailers as the opening ceremony of the unconventional crafted, J. Crew and even Barneys New York. This means that, by expanding the spectrum of high-end and can not stop more and improve their recognition, affordable line focus by adding trendy style as the Louis Vuitton Cosmic Blossom and tight jeans to launch the curve is still very approachable women ID line.Maintenance and some of the premium niche brand image, and in the more approachable product-focused positioning and core customer base is not a simple task, but it seems to be a Laiwei Si is the management of very targeted marketing strategies, relying on careful accelerate more premium (and expensive) products.

The $ 58 pair of jeans may not need to share with you the $ 198 at Barneys (or higher), for example, rack space.It is also worth nothing, we have not seen the premium line of movement as we splashed in the town of with the core Louis Vuitton Antheia out campaign, which shows that Lewis marketing amplifiers, each line of their advertising strategy is agreed strategy of matching up each brand widely with the target . This is a choice to play both ends of the barbell strategy of the spectrum is not likely to alienate the audience and the fans have responded to , we are Workers mantra and the corresponding price of products.